Proxima Sales is experiencing an acquisition epidemic! It
started as a trickle in the last half of 2015 and has now reached flood
proportions. Proxima Sales clients are being acquired, and in some cases
acquiring other companies, in record numbers.
Of course some of our clients have been acquired every year,
for over a decade. Often these M&A deals develop for so-called
“acqui-hiring” reasons – a nice way of saying the big company, Apple, Oracle,
IBM, etc. bought the smaller, start-up or stable mid-stage company in order to
acquire the time and talents of the engineers, developers, UI geniuses, etc.
that came with the little dot com that built something cool. Great talent is
hard to find and the big players have not been cheap when paying, what can add
up to a million or more dollars per engineer, acquired in a full-scale company
buy-out.
Other clients have been acquired because Big Red, Big Blue,
Larry’s place, Hoodie land, etc. wanted the intellectual property that our
client invented and then built out into a company. These acquisitions fall into
two groups: acquire to fire, or acquire to admire and use.
Acquire to
fire, our least favorite outcome happens when a bigger player sees a genuine
threat to their market dominance from five guys and some awesome IP, and buys
out the company so that the technology can’t make the big guy’s product look
lame and behind the times. In other words, the acquiring company is committed
to making sure the acquired IP does not see light of day nor further sales in
the marketplace. We hate to see our clients say goodbye to the baby they built
just so a big, big, player can ditch all of our client’s current customers, and
bury the intellectual property in some vault.
To be fair, when our clients face
this outcome they are often so happy with their new bank account balances, that
the loss of their intellectual baby is pretty much medicated with some really
good Mai-Tai’s in Fiji or the Azores, and the ability to start another new
company with a hefty cash cushion.
The other
IP acquisition trend we’re seeing is Proxima Sales reviews of company clients bought so that
their little piece of technology elegance can be integrated into the monolith
of a Facebook, Instagram, etc. and give the big buyer a leapfrog in technology,
access to a different vertical market, or features without having to spend the
time and money to find engineers to build what our guys already built.
Really, we’re happy when our clients are happy. We build
sales for companies that want to scale sales and getting acquired is one of the
many rewards that can come from having real-live revenue and a robust sales
pipeline.
If you’re still an independent, privately-held tech firm that wants more sales, give Kate Parker at Proxima Sales call. We have a couple of openings for awesome solutions with teams that have
had their favorite client acquired.
No comments:
Post a Comment